This week’s Lending Leaders is a special crossover event… On her other podcast, Thirsty Thursday, Alayna Gardner had the pleasure of interviewing NFM Lending’s Managing Director Greg Sher. The conversation was just too good for us not to feature it here, as a special episode of Lending Leaders. Cheers! 🥂

How to Build Trust

Greg doesn’t hold back in calling out a lack of accountability across the board. Many vendors, he notes, have “lost their way,” taking their eyes off the ball and letting service quality slip. But the finger doesn’t just point outward—lenders have responsibilities too. By setting clear expectations, holding partners to high standards, and being willing to walk away from consistently underperforming relationships, both sides can raise the bar.

A recurring theme in the episode is the power of partnership. Greg emphasizes that the best outcomes happen when vendors and lenders see each other as collaborators, not just clients and providers. Trust, transparency, and shared goals are the foundation of success.

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