Welcome back to the Summer Session, sponsored by SettleWise. Jim and Alayna jump back in to their discussion of SettleWise and chat all things brand. How to brand, how NOT to brand, and everything in between.

The Importance of Brand

When it comes to laughing a new company—especially on the back of an established one, like LodeStar—branding is everything. It’s about more than just a fancy logo or an eye-catching color scheme. It’s about how you position yourself and the service you offer in your industry, as well as how you present yourself to the world.

That means that companies cannot underestimate the value of ingenuity, self-awareness, and sensitivity to tone.

But how do you get all that RIGHT??

Take the Time

The best, simplest answer is to invest the time. Often this means investing money, too, as marketing professionals (shoutout to Riot!) capable of lending insight and expertise your team might not have on hand. Take time to talk about what you want your branding to communicate, evoke, and conjure. Think about the story you want to tell. Consider the service you offer and what differentiates you in your industry.

Then, find concepts, images, and colors that communicate those things. The rest is a matter of working together with your team and any hired pros to bring your vision to life, so you can stand out in your industry.

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