For the third installment of Lending Leaders’ Summer of SettleWise, Jim and Alayna go into the power of branding, and the challenge of acing the particulars.

What’s In a Brand?

Last week, Jim and Alayna discussed the do’s and don’ts of propping up a new brand, especially on the back of a well-established one. This week, they dive into the nitty gritty of brand aesthetics, stylistic choices, and how important it is to choose elements that allow your team members to embrace the brand’s full potential in marketing initiatives.

Another key aspect of embracing the power of a brand is maximizing integration. That might sound like marketing jargon, but ‘s VERY important. Integration means that everything you’ve built—everything you and your team have spent time and money on—can be made better by your brand. Articles, videos, podcasts, programs, courses, etc. All of these things can be that much more powerful if they’re presented in a visually cohesive way that draws the eye and tells a story.

You’re already spending time and money to build things. Why not make them pop?

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