This week, Alayna sits down to talk with Wes Horbatuck, VP of Marketing of Dark Matter Technologies, to talk all things marketing for the mortgage industry.

Marketing for the Future

It’s always a pleasure for Alayna to interview a fellow marketing professional. As VP of Marketing with Dark Matter Technologies, Wes faces many of the same challenges we do over here at LodeStar.

• How to help lenders leverage technology to weather changes in the market
• How to optimize your tech stack for the upswings, as well as the downswings
• How to protect jobs and save people’s time with powerful automations, including AI-based functions
• How to stick to core values underneath it all

Needless to say, the challenges stack up high. But the fun of marketing—that’s right, the fun—is being able to meet those challenges with a spirit of innovation and optimism.

Listen to the whole episode to find out more!

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