We couldn’t be more excited to welcome the lovely Liz Short back onto the podcast! Together, she and Alayna discuss how people in the mortgage space can adapt their strategy to evolve with the market.

Evolving with the Market

We all know that the market changes. Rates go up, rates go down. Volume ebbs and flows based on a million different factors. But what about marketing? Should that change, too?

Liz is big fan of the word “pivot.” Lenders and content creators need to be willing and ready to pivot their strategy as they keep an ear to the ground. This doesn’t mean give up making plans. Sometimes you have to stick to your guns and tough it out. But more often than not, you need to change direction, attenuate what you’re doing to what’s coming down the pike, and accept constant change as a fact of life.

More Than Surviving Till ’25

So what can we do to strategize for the changes we’re already starting to see? Liz says, don’t focus on the changes themselves. Don’t just look at the rate cut, don’t just look at the election cycle. Those will end, so focus on what your strategy will be for the next 5–10 years, and adapt THAT to present changes.

Trust her, you’ll be happy you did.

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