We’re an industry that hates risk and wants assurances. That’s kind of the basis of making loans at any level, of course. But we lived through that patch of uncertainty. We’ll make it through this.

Whether you’re using TikTok, LinkedIn, Anchor or even drawing your market into your own content venue, a big part of successful content marketing is making sure that when the proverbial tree falls in that forest, someone’s there to hear it.

When I look back at the start of this year, many of the headlines and topics of interest seemed to ask questions like “will there really be an end to the refinance boom?” Today, we’re starting to get answers to those questions. But others are arising.

It was nice to get to meet the editors and reporters who deliver the Housing Wire content every day, as well as some of the people in the C-Suite as well. And they didn’t just make a quick tour of the exhibit hall before fleeing to meetings. They sat with a good number of people and had some great conversations.

There are positive indicators that, while not suggesting another 2021 in terms of volume again, there will be substantial mortgage business available.

While our journey, compared to some, was fairly smooth, I have to believe at least some of that came from my decades of preparation. We still have a ways to go with the clarity aspect of the transaction.

Yes, the coming months will likely present some old and new problems for businesses in our space. Some will not be up to the challenge. 

The substantial pivot we’re seeing in the mortgage market right now may provide us a new opportunity to accelerate the long, slow march to a more transparent and clearer process.

First, change is inevitable. Second, no business is “too small” to seek continuous improvement, especially in their own processes.