I’m going to take a bit of a different direction with this week’s Deeper Thoughts. But we’re now in a competitive purchase market, which means marketing and sales will be on everyone’s minds as firms compete for share. We’ll all be seeing a lot of it. Good. Bad. And ugly.

For this week’s LLL, Alayna Gardner and Jim Paolino touch base with some friends, partners, and fellow industry experts at the 2022 MBA Annual conference in Nashville, TN.

Homeland of the Jersey shore, the Boss himself, Bruce Springsteen, and some of the best damn tomatoes on the East Coast, New Jersey is a state worth acquainting yourself with.

Horace isn’t ready to hear good news yet.

Ensuring your company is hiring from diverse backgrounds, cultures and ethnicities ensures you have the opportunity to access deep insight into local markets, making you more competitive and profitable. Let’s face it. People are more comfortable working with companies that look like and understand them.

For this week’s LLL, Jim interviews longtime friend, Kelsey Brown, Chief Strategy Officer and EVP of WebMax, to discuss all things websites and the importance of an online presence for mortgage lenders.

Horace is determined to save money on printer ink.

We’re an industry that hates risk and wants assurances. That’s kind of the basis of making loans at any level, of course. But we lived through that patch of uncertainty. We’ll make it through this.

For this week’s LLL, Alayna sits down with Daniel Felt, Founder and CEO of Kura Home to discuss home maintenance, changes in the housing market, and what home maintenance professionals wish first-time homebuyers knew.