The first milestone in sending a direct marketing email is, of course, to get the reader’s attention. Mission accomplished. But small victories don’t always lead to larger victories. The main point of any marketing email, for the most part, is to turn the unaware into the aware and get people to buy more of your stuff, eventually.

Sometimes service is so bad, it’s impressive.

For this week’s episode of LLL, Alayna sits down to talk with Steve Sussman, Chief Business Development Officer with Nationwide Appraisal Network (NAN), about the world of appraisal, the importance of data, and the value of accountability.

Horace bemoans the spring market… again…

There are any number of title agencies, mortgage companies or even appraisal management firms that have, rather than seeking out the right fit (or, sometimes, in the absence of any useful technology for their needs), have created their own.

For this week’s episode of the LodeStar Lending Leaders podcast, Jim and Alayna to talk, Spring market, market cycles in the mortgage industry, and the perennial fear: recession.

Well-known for its feisty state motto, “Live Free or Die,” New Hampshire’s closing fee requirements are unsurprisingly straightforward. 

Horace seeks to quantify and celebrate his refusal to grow.

Babar and I had a lot of fun digging into what the word “automation” really means. And I love his definition: “If you left the office and turned off the lights, everything should keep working as-is.”