Whether you’re using TikTok, LinkedIn, Anchor or even drawing your market into your own content venue, a big part of successful content marketing is making sure that when the proverbial tree falls in that forest, someone’s there to hear it.

Horace receives a spooky Halloween email.

For this week’s LLL, we’re excited to share some of the highlights from HousingWire Annual earlier this month! HousingWire knows how to put on a good conference, and we had some great conversations with industry friends and partners while we were there.

It’s always good to have a tech wizard around the office.

When I look back at the start of this year, many of the headlines and topics of interest seemed to ask questions like “will there really be an end to the refinance boom?” Today, we’re starting to get answers to those questions. But others are arising.

For this week’s Lending Leaders, Jim Paolino talks with Jordan Nutter, a loan originator with NFM Lending and a TikTok influencer with over 190K followers. They talk all things TikTok and being a mortgage lender with a huge social media following.

Horace and Octavia consider a new application for pumpkin spice.

It was nice to get to meet the editors and reporters who deliver the Housing Wire content every day, as well as some of the people in the C-Suite as well. And they didn’t just make a quick tour of the exhibit hall before fleeing to meetings. They sat with a good number of people and had some great conversations.

This week, we’re highlighting some our friends and partners who attended the National Association of Minority Mortgage Bankers of America (NAMMBA) CONNECT conference.