We recently had a fascinating conversation with George Baker, the founder and CEO of Talkuments. Talkuments is the producer of a multi-lingual, digital home loan guide for mortgage lenders to provide to borrowers—especially multi-lingual or non-English speaking borrowers.

We’re going to hit “pause” on our usual content stream for a moment. So we won’t be talking much about closing cost calculators, TRID guidelines or mortgage compliance this week. This is actually much more important (not that those other things aren’t important…).

As you may already know, we at LodeStar are passionate about promoting mental health awareness. September was National Suicide Prevention and Awareness Month, so there was no question we would be getting out, spreading the word and doing our part toward raising awareness.

It really astonishes us that more mortgage-related businesses aren’t fully taking advantage of the wonderful marketing lever that social media can be. We see some brands spending thousands upon thousands on outdated or downright bad lists.

Marcia Zaruba-O’Connor visited with us at LLL recently. She’s a fellow Philadelphia 100 honoree and the CEO and founder of the O’Connor Group, a talent acquisition and human resources provider.

We throw the term “mortgage lenders” around a bit casually here at Deeper Thoughts. In most cases, it suits the purpose. However, when you get down to it, all mortgage lenders are not created equally.

We had the honor of visiting again with Regina Lowrie, CMB, the President and CEO of Dytrix, and one of the industry’s true thought leaders. Here’s what she discussed with our own Jim Paolino.

Join us on Tuesday September 21st at 2pm EST to learn more about Loan Origination Systems and how providing your fees directly to the lender can provide you with a competitive edge.

The power of clarity, one of the beats to which the LodeStar brand marches, is never more pronounced than during the closing process of a mortgage transaction. Unfortunately, it’s usually the lack of clarity that lenders and title agents hear about from borrowers and REALTORS.