We spent 2020 and 2021 focused on things like volume, capacity and turn-time, since the vast majority of mortgages being made were basic refinance loans. But now we’re going to have a more diverse array of products being marketed as lenders vie for position.

Far more than we’ve ever seen before, especially on social media platforms, mortgage-related businesses celebrated their professional women and shared their gratitude. IWD was actually a thing this year.

Longtime friend of LodeStar, Brian Rieger, discusses marketing trends, the purchase market, and how to publish meaningful content.

LodeStar’s newest salespeople, Wendy and Isaac are headed to Las Vegas for the 2022 ICE Mortgage Technology Encompass Experience Conference next week, and they couldn’t be more excited!

We talk often here about the mortgage lending industry putting more emphasis on the borrower/consumer experience, and using better or more technology to support that. Well now, as the market begins to change a bit, the ability to do that could very well help lenders find success in spite of change. In fact, they’ll find success because of change, and their ability to embrace it.